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Backlinks and Building an Online Footprint




As a small business owner, it is important to have an online presence. This includes having a website and active social media accounts. But how do you make sure that your business is visible online? One way is through backlinks and building your online footprint. Let’s explore what both of these entail and why they are important for your business.


What are Backlinks?

Backlinks are links that direct the reader from one website to another. For example, if you wrote a blog post about the benefits of using SEO for your website, you may link to an article written by another source about the same topic as further evidence of what you said in your post. Having backlinks on your site gives readers more information on the topic while also increasing search engine rankings because it shows that other websites are linking to yours—which denotes trustworthiness and authority in the eyes of Google and other search engines.


How Do I Build My Online Footprint?

Building an online footprint means creating content for yourself or your company that will leave a lasting impression on potential customers or viewers. Think of it like leaving a digital “footprint” behind whenever someone visits your website or reads one of your blog posts. This can be done through writing informative articles, engaging with comments on social media, optimizing images for SEO purposes, etc. It is all about making sure that people know who you are and what you stand for when they visit your site or read something written by you.

What is Social Proof?

Social proof is one of the most powerful marketing tools available today and it can be greatly enhanced by utilizing review sites like Yelp or Google My Business. These sites allow customers to leave reviews about their experiences with your business, which helps build trust among other potential customers who may be considering doing business with you. Additionally, displaying customer reviews prominently on social media platforms such as Facebook or Instagram can help draw attention to your services even more quickly than traditional advertising methods. 


Backlinking on review websites is an effective way to increase visibility, improve reputation, build trust among potential customers, and attract new leads through social proof. Creating quality content and strategically placing links from reputable review sites like Local Trust Navigator can help boost search engine rankings so that prospective customers find you first when they’re looking for services related to what your business offers—and that’s why every small business should consider using backlink strategies when improving their digital marketing presence!


Having an online presence has become increasingly important in today’s digital world—especially as more businesses move their operations online due to COVID-19 restrictions. To make sure that people know who you are, it is essential to build up both backlinks and an online footprint so that people can easily find your content when searching online or learn more about what makes you unique when looking at articles written by you or featuring your company/service/product(s). Doing this will ensure that potential customers have access to all the information they need about your business before making any decisions regarding purchases or services rendered!


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