How to Write an Effective Call to Action for Your Website
A call to action (CTA) is a statement or button on your website that encourages your visitors to take a specific next step, such as subscribing to your email list, downloading a free e-book, or scheduling a consultation. CTAs are an important part of your website because they prompt your visitors to take action and move further down your sales funnel.
In order for a CTA to be effective, it needs to be clear, direct, and relevant to your target audience. Your CTA should also be placed in a prominent location on your website so visitors can easily see it and know what to do next. Keep reading for tips on how to write an effective CTA for your website.
Use Clear and Direct Language
Your CTA should be clear and direct so that visitors know exactly what you want them to do. For example, if you want them to subscribe to your email list, say something like “Subscribe Now” or “Sign Up For Our Email List.” If you want them to download a free e-book, say something like “Click Here To Download Our Free E-book.” Use language that is succinct and easy to understand so there is no confusion about what you want your visitors to do.
Make It Relevant To Your Target Audience
Your CTA should also be relevant to your target audience. For example, if you have a blog for new moms, a CTA that says “Subscribe Now” is more likely to be successful than a CTA that says “Sign Up For Our Email List.” The former is more specific and relevant to new moms who are looking for information on parenting, while the latter is more relevant to anyone who visits your website. When writing your CTA, think about what would resonate most with your target audience and make sure the language reflects that.
Place It Prominently On Your Website
Last but not least, make sure your CTA is placed prominently on your website so visitors can easily see it and know what their next step should be. A good rule of thumb is to put it above the fold—that is, in the upper half of the screen where it can be seen without having to scroll down. You may also want to highlight it with color or include an arrow pointing towards it so it really stands out.
A call-to-action (CTA) is an important part of any small business website because it helps prompt visitors take action and move further down the sales funnel. In order for a CTA to be effective, it needs to use clear and direct language, be relevant to your target audience, and be placed prominently on your website. Following these tips will help you write an effective CTA for your small business website.