5 Surprising Ways to Leverage Your Local Trust Navigator Page for Maximum Impact
As a small business owner, you understand the importance of having an online presence. One way to do this is by creating a Local Trust Navigator page on your website. However, what you may not know is that there is more you can do with your directory page than just list services and contact information. 
Feature Testimonials & Reviews From Customers
A great way to increase trust in your brand and encourage people to use your services is by featuring customer reviews and testimonials on your page. This gives potential customers insight into how others have benefited from using your products or services, which could be the deciding factor when they choose who they want to work with.
Use High-Quality Images
Images are a great way to convey the message of what services or products you offer without relying solely on words. Make sure the images used on your page are of high quality and accurately reflect what type of product or service you offer. Use real photos instead of stock images as this helps create a more personal connection with potential customers and adds credibility to your business.
Include Links To Other Pages On Your Website
Your Local Trust Navigator page is the perfect place for linking other pages on your website, such as product pages or blog posts about recent industry news related to what you offer. This helps keep people engaged as they explore different parts of your website, which increases the likelihood that they will come back again in the future or even reach out if they need something specific that you offer.
Link Out To Relevant Third Party Sites
In addition to linking other pages within your own website, consider adding out-bound links to relevant third-party sites as well. Link ones that have positive reviews from customers about their experience working with you or buying one of your products/services. This shows potential customers that others have had success with whatever it is that you’re offering and it increases their confidence in making a purchase decision themselves.
Incorporate Calls-To-Action (CTAs)
Calls-to-action (CTAs) are essential for getting visitors to take action after viewing your page – whether it’s subscribing to an email list, filling out a form so they can learn more about what you offer, or downloading a free resource related to the service/product being offered. CTAs should be strategically placed throughout the page in order for them to be noticed and clicked upon when appropriate by visitors – resulting in increased conversions!
A Local Trust Navigator page on your website can provide valuable information while also helping to build trust with potential customers if done correctly – but most importantly it should be used as an opportunity for them to take action towards becoming a customer themselves! By leveraging all of these tips mentioned above, including customer reviews & testimonials, high-quality images, links both internally & externally, and strategic calls-to-action (CTAs), small business owners can ensure their page helps maximize its impact!